A new report on mobile commerce finds that 22% of smartphone-owning consumers have been to stores where tablets are being used as a point-of-sale (POS) device, with almost six in ten believing that tablet-using retailers are more innovative than those only using cash registers.
The final installment of the Mobile Shopping Survey, a three-part series on smartphone owners’ in-store retail experiences sponsored by AisleBuyer, was unveiled today and unsurprisingly found that 60% of smartphone owners think sales staff would be more useful if they were on the sales floor, rather than being stuck behind a cash register.
The report noted that 57% of respondents think retailers who use tablets and other mobile devices are innovative than those who still only use cash registers, and interestingly found that 41% of these same consumers would rather see retailers replace cash registers with tablets, in order to make room for extra merchandise. The study also tackled mobile payment terms, with almost half (43%) apparently familiar with the mobile payment term ‘mobile wallet’. Conversely, only 12% are said to be familiar with NFC, the acronym for Near Field Communications.
Originally Posted by Doug Drinkwater, TabTimes