The Windows 8 Consumer Preview and Windows 8 Metro App Store were both made available to the public last week. If you’ve read any tech journals – or mainstream content for that matter – you can find numerous reviews and opinions about what is on offer and what it will mean for Microsoft and mobile computing. Will Windows 8 address what has been viewed as a weakness on small form factor optimization up till now?
The general consensus is that Window 8 is a dramatic departure from what Microsoft has traditionally been focused on. With a new view on how to interact with devices, Win8 is ultimately bringing a new experience to users of this new OS.
But does Windows 8 provide enough of an elegant user interface that can compete against any other OS or experience?
Time will tell as to how consumers ultimately react to Windows 8, but based upon early experience and conversations with Microsoft, the intense focus on improving and augmenting the user experience speaks well to the strategy and how it will create a great experience for consumers and businesses alike.
The Windows 8 Metro App Store also represents a significant departure from how apps were delivered to Windows devices and to how Windows 8 will present application to consumers. By making the developer program easy and profitable for developers there will be a massive amount of apps available for Windows 8 devices. According to a ComputerWorld review, “The company will take a 30% cut of app revenue up to $25,000 — the same percentage Apple earns for software sold through its Mac App Store — but will slash its slice to 20% after that bar is reached.”
One significant aspect of the Windows 8 app and store model is that Windows 8 Metro apps will be available on most PCs in the world. This represents a formidable market size moving forward. Windows 8 developers will be able to address Windows 8 PCs, tablets, and Windows phones through one seamless user experience. This simplifies the overall environment for developers and how they interact with the consumers of those apps.
Windows 8 for tablets also represent a large change for the Windows world. Never before has Windows had a tablet optimized for user experience, and everybody expects this is one product category where Windows 8 will truly shine. Tablets with Windows 8 will create a new experience that traditional Microsoft products have not possessed until now.
Tell us your thoughts on the Windows 8 preview and how it will impact Enterprise Mobility.
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